Tuesday, October 20, 2009

From Paulick Report- Suffolk in Good Hands

By Ray Paulick
Richard Fields, the owner of Suffolk Downs in East Boston, Mass., is no shrinking violet when it comes to business. The one-time owner of the Catch a Rising Star comedy clubs became a real-life apprentice to Donald Trump and later trumped The Donald on a billion-dollar deal to develop the Seminole Indian tribe’s Hard Rock casinos in Hollywood and Tampa, Fla.

But by all accounts Fields is just an old softie when it comes to animals. He is a generous supporter of horse retirement and retraining programs, including the Thoroughbred Retirement Foundation and CANTER New England. Under his urging, Suffolk Downs became the first track to establish a policy banning trainers whose horses ended up being sold or transported to slaughter plants. He’s also been a longtime supporter of the American Quarter Horse Association Foundation and many of its youth programs, through the Fields Family Foundation and Jackson Land & Cattle, his ranch in Jackson Hole, Wyo., where Fields keeps some retired Thoroughbreds himself.

“I wish we had 10 track owners like him,” a prominent New York Thoroughbred horseman recently told me.

Fields bought Suffolk Downs in 2007 when it appeared the track might be on the ropes for the second time in 20 years. Suffolk was closed for more than two years until the late James Moseley took control and brought it back to life in 1992. During his all-too-short tenure as chairman of the board (Moseley died in 1998), Suffolk Downs enjoyed a revival, highlighted by back-to-back victories in the 1995-96 Massachusetts Handicap by two-time Horse of the Year Cigar. But the economics worsened following Moseley’s death, and Coastal Development, a company owned by Fields, bought controlling interest with the hope of bringing Suffolk Downs back to some semblance of its glory days.

The track opened in 1935 to more than 35,000 fans, and over the next 20 years, crowds upward of 60,000 showed up to see such racing stars as Seabiscuit, War Admiral, Whirlaway and Stymie. The Beatles came to Suffolk Downs for an infield concert in 1966 that attracted more than 25,000 screaming fans. A few years later, legendary Major League Baseball team owner Bill Veeck (as in wreck) took over management of the track, which by then was in steep decline, bringing his unique and sometimes outrageous brand of marketing to horse racing. (Veeck sent a midget to the plate as a pinch hitter when he owned the Cleveland Indians, had the first exploding scoreboard with fireworks at Comiskey Park in Chicago, dressed his 1970s version of the White Sox in shorts, and had the mother of all bad promotions in 1979, disco demolition night, which resulted in an inside the park riot and cancellation of the second game of a doubleheader ).

There are a couple of odd holdovers from Veeck’s short-lived management of the track: a huge, wood-paneled office he had built, complete with fireplace, overlooking the turf club dining room and racetrack. It currently sits empty, as something of a tribute to Veeck. Adjacent to the office is one-of-a-kind shower, with a dozen evenly-spaced water jets, that Veeck would use after making his morning rounds on the backstretch. (Veeck had a “peg leg” he removed for bathing purposes and apparently had difficulty using a standard shower.)

Back to Fields. He’s done more than demonstrate a real concern for the animals who are at the heart of this game. His humane policies on that front attracted the attention of horse owners Tracy and Carol Farmer and trainer Nick Zito, who cited Fields’ anti-slaughter position when deciding to race recently retired Commentator in the 2008 MassCap. In addition, while recognizing the importance of good corporate citizenship, Fields and his management team have instituted a number of outreach programs, headed by the Community Winner’s Circle, which recognizes individuals and groups who have dedicated themselves to worthy causes in the surrounding communities. It’s a special Saturday program that runs over the first two months of the meeting each spring.

Suffolk Downs is also the host of the Greater Boston Walk Now for Autism. In its first year in 2007, more than 16,000 walkers circled the dirt track, and the 2008 walk attracted more than 20,000 individuals raising money and awareness for the Autism Speaks charity. All told, the track supports nearly 90 charities.

Fields said his goal when he bought controlling interest of Suffolk Downs was to keep Thoroughbred racing alive in New England, and he injected new life immediately by increasing marketing budgets with an eye toward rebuilding the fan base. But he has bigger plans for the facility than simply offering live racing. He hopes to get legislative support allowing him to build a destination resort casino at Suffolk Downs, something that hasn’t been easy to accomplish.

The drive for a resort casino led to the formation of the Coalition for Jobs and Growth (click here for information). Among other things, the organization’s web site keeps an ongoing tally of how much money Massachusetts residents are gambling in the neighboring states of Connecticut, Rhode Island and Maine (the current amount exceeds $700 million for the year). Fields and his management team are hoping to convince legislators that a resort casino in the Boston area (as opposed to a racino or racing operation with slot machines) offers the best chance to greatly increase tax revenue to the state and revive horse racing at Suffolk Downs.

Is this native New Yorker (Fields was born and raised in the Bronx) practicing good corporate citizenship and providing a safer haven for horses merely as a means to convince legislators to pass the casino legislation? I don’t think so. But even if that was the case, he is giving horse racing a good name in New England, a major market that has a great and long association with the sport. It’s a market we can’t afford to lose.


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